Keynotes warn that consumer – not content – is king

The acceptance that it’s the consumer that decides on the success of a mobile service hit home with the industry’s value chain at yesterday morning’s keynote session focused on mobile entertainment.

Instead of replaying the familiar ‘content is king’ phrase, the mood was strongly in favour of satisfying mobile users’ varied requirements.

A telling comment from Dr Youngcho Chi, Samsung Mobile’s Senior VP of Overseas Marketing, was for handsets to stop being a bottleneck and become devices that consumers can use to easily access music, games and video content.

“We must create a user experience that generates maximum usage, with handset vendors acting as the integrator to ensure the platform is tuned to the optimum. We’re pushing the industry to accept a common entertainment user interface to remove any restrictions on third party applications.”

According to Samsung Mobile, the highest usage of entertainment services takes place within the first few hours of a user purchasing the handset. “The level of future uptake is determined by the experience gained during this very limited period. The quality of embedded entertainment is critical, and we’re a strong supporter of ‘try and buy’ to the extent that the user can unlock preloaded demonstrations, especially mobile games”

Building on this theme was Todd Miller, VP and MD of Sony TV’s Asia business. “Everything we do now is with the consumer in mind. We’ve learnt some very valuable lessons involved with making mobile TV a success. In brief, we need to recreate the traditional TV experience but keep the navigation and pricing as simple as possible.”

Asia is leading the way with mobile TV subscriber uptake, and content providers are being pushed to provide material that is in demand within particular countries. Sony TV claims to have recognised this and is preparing to produce content locally, rather than sourcing from conventional TV production houses.

“We’re navigating through a disruptive period with mobile TV,” said Miller. “There is a cultural revolution underway with TV consumption and we now need to deploy content across many platforms, and support multiple business models. Where we’ve adopted this approach, and customised it for each mobile operator, then we’ve experienced very strong uptake.”

Dr Li Zhengmao, Executive Director and VP for China Unicom, was also keen to stress the needs of the consumer when launching new services. “Music is a major focus for a Value Added Service and is proving very popular with our customers. However, we need better handsets to support entertainment services that are quickly becoming available.”

VimpelCom reveals HSPA residential broadband plan

Russia, the fourth largest mobile market in the world, is set to get residential broadband delivered via HSPA. Alexander Izosimov, CEO of Vimpelcom, the second largest operator in the country with over 50 million subscribers, revealed his plans for the 3G network to delegates at yesterday afternoon’s keynote session.

Speaking later to the Show Daily, Izosimov said: “The plan is to roll out during the second half of 2008, concentrating initially on rural areas where there is little or no connectivity from copper or fibre. We see this as the way to open up a new revenue stream, as there’s an obvious gap in the market.

“Essentially we expect this to kick-start the take-up of 3G services – it’s a way of driving the adoption curve.”

VimpelCom is currently selecting the supplier for its 3G network implementation. The company operates networks in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia under the 'Beeline' brand.

Mobile Asia Congress Makes Waves

The GSMA Mobile Asia Congress is hitting the headlines around the world. Here’s a round up of the biggest stories unearthed at the event where the region’s major players have been striking deals this week.

China Mobile CEO Wang Jianzhou says his company is in talks with Apple to bring the iPhone to China (reported by BusinessWeek, AP). The iPhone's music-download and Web-surfing capabilities may help China Mobile lure higher-income users, reported Bloomberg, after China Mobile added record customers in September by focusing on rural areas and cutting prices.

Meanwhile, Telstra wants to be the only carrier to offer the iPhone when it’s released in Australia, CEO Sol Trujillo has said (Smarthousenews.com)

MarketWatch reports that NTT DoCoMo is willing to spend between $5 billion and $8 billion to acquire minority stakes in operators in emerging markets. Senior VP Toshinari Kuneida told Dow Jones Newswires: “There are many Japanese tourists travelling in Southeast Asia and we can benefit from offering services in countries such as Indonesia, Vietnam, Thailand, Malaysia and New Zealand.”

Ericsson expects revenue from its Greater China operation to increase more than ten per cent a year in 2007 and 2008. Ericsson accounts for about 35 per cent of the network supply contracts for Chinese mobile operators, Ericsson Greater China President Mats H. Olsson told Dow Jones Newswires.

Meanwhile, Huawei expects contract sales to come in at US$16 billion this year, beating the company’s pervious target by nearly seven per cent (Reuters)

Yahoo! grows in Asia

Building on its Asian customer base, Yahoo! has announced nine new deals with operators across the region.

The operators that have signed with Yahoo! include Aircel, BPL Mobile and BSNL (India), DiGi Telecommunications (Malaysia), PT Excelcomindo Pratama, PT Hutchison and PT Indo Sat (Indonesia), PCCW Mobile (Hong Kong) and Starhub (Singapore).

According to David Ko, VP of Connected Life Asia, Yahoo!, developing partnerships is a critical aspect of the company’s strategy. “Together with our partners we are delivering a premier mobile internet experience to our respective customers. These nine new agreements add to our momentum in mobile and underscore our leadership in this important and growing market.”

Additional mobile search partnerships announced earlier this year in Asia Pacific include Globe Telecom (Philippines), Idea Cellular (India), LG Telecom (Korea), Maxis (Malaysia), PT Telekomunikasi Selular (Indonesia), SmarTone-Vodafone (Hong Kong) and Taiwan Mobile (Taiwan).

Yahoo!’s oneSearch service is powered by Novarra, a provider of next-generation mobile platforms and services.

Mobile Innovation winners unveiled

Finalists in the GSMA’s Asia Mobile Innovation Awards have been pitching their products this week to a panel of senior executives from mobile operators at the Mobile Innovation Programme Summit. The judges initially reviewed more than 50 entries before selecting the winners, who are: Telegent Systems, USA (Most Innovative Wireless Device-centric Technology), 3ple-Media, Netherlands (Most Innovative Carrier Infrastructure or Platform), Integra Micro Systems, India( Most Innovative Mobile Application in a Vertical Market), and Consilient Technologies Corporation, Canada (Most Innovative Consumer Application or Service).

Consilient was awarded the overall Mobile Innovation Award for its Push messaging application which is re-branded as MobileM@il by its customer SingTel in Singapore. Singaporeans were the first in the world to receive the completely free mobile email service, launched in June. Consilient's mobile advertising server, adSpotz, integrates within the mobile operator's system and delivers smart text, banner and video ads in the mobile email on consumer phones.

The software has a built-in advertising capability which enables advertisers to fully fund the mobile email service through advertising. In exchange for free mobile email, customers receive targeted and interactive ads. Advertisers for SingTel's service include, KFC, Pizza Hut, GlaxoSmithKline and Sony Ericsson.

Consilient CEO Trevor Adey told the Show Daily: “There are so many software companies in the mobile ecosystem – winning the Innovation Award is a testament from the experts.”

The Asia Mobile Innovation Awards form part of the GSMA’s Mobile Innovation Programme, launched earlier this year. The Programme aims to highlight industry innovation achievements and needs, bringing together small and medium-sized companies developing innovative mobile products, industry investors and mobile operators to accelerate the adoption of innovation.

Operator giants: Innovation to drive future growth

Yesterday’s opening keynote session of the Mobile Asia Congress saw three of the world’s biggest mobile operators cite innovation as the key enabler of a successful mobile business.

Wang Jianzhou, Chairman and CEO of China Mobile, Masao Nakamura, President and CEO of NTT DoCoMo and Manoj Kohli, President and CEO of India’s Bharti Airtel, represent the largest, most advanced and fastest growing mobile markets in the world, respectively. And although each country is in a very different stage in the development of mobile communications, the overriding message of each operator was the same – the need to innovate.

“The challenge is not just the technology but also the business model,” said Wang Jianzhou. “We can keep operators at the heart of the value chain because we have the customers. We must innovate though.”

Jianzhou stressed the need for the ongoing development and delivery of new content designed specifically for the mobile. This approach has already led to revenue from mobile music services in the country exceeding the total revenue from the traditional music industry.

For NTT DoCoMo, with 80 per cent of subscribers now migrated to 3G, the emphasis is on the development of ‘Super 3G’ – or LTE – with commercial deployments targeted from 2010, as reported in yesterday’s Show Daily. In addition, Masao Nakamura highlighted his company’s intention to “transfer telecommunications infrastructure into a lifestyle infrastructure,” whereby the mobile phone is both a communications tool and a lifestyle tool.

Meanwhile the President and CEO of Bharti Airtel – the world’s third largest operator in terms of mobile subscribers in a country with only 18% mobile penetration –

spoke of the importance of adapting and extending its successful outsourcing business model. The operator hopes this model will enable it to connect 700 million people in rural India.

“This week sees the 12^th anniversary of Bharti,” said Kohli. “When we started we had no capital, no brand, no technology. We have proved you don’t need deep pockets to be successful, you need entrepreneurial spirit and employee and partner passion.”

The perceived threat of ‘over the top’ services from the likes of Google and Yahoo! was also put to the panel for comment. “We believe these are complementary to our services,” said Kohli.

Jianzhou concurred, taking the opportunity to comment on recent industry developments that have seen handsets and services locked to particular operators. “As an operator we need to provide the innovation. We don’t like the SIM-locked service approach. One of the most important advantages of GSM is openness. This is very important to promote the business.”

Untapped US$50B mobile broadband notebook market

The GSMA and Microsoft have published the results of a study into mobile broadband computing that shows a currently untapped market worth some US$50 billion in 2008 – a 70 million unit opportunity – for notebook PCs with built-in mobile broadband in the high growth, mass market US$500-$1000 price range.

The research, undertaken by Pyramid Research, also revealed a gap of over 46 million notebooks between recent industry analysts forecasts and this new report, suggesting that the PC industry has yet to produce the optimum connected notebook that appeals to mass market PC buyers. The study involved more than 12,000 consumer interviews across 13 countries as well as input from all members of the notebook value chain.

“Microsoft is pleased to be working with the GSMA to accelerate the adoption of PCs with built-in mobile broadband,” said Will Poole, Corporate Vice President of the Unlimited Potential Group at Microsoft. “By quantifying and characterising PC market demand, it is our hope that mobile operators and OEMs will collaborate to introduce compelling and affordable notebooks with innovative new services.”

PC vendors that have reacted to this market data and expressed interest in working with mobile operators and the GSMA to fulfill this market demand include Asus, Dell, Fujitsu Siemens, Lenovo, Twinhead and Vestel.

As mobile operators examine how best to reach potential subscribers, the GSMA and many of its largest operator members are launching a competition to identify devices and manufacturers able to serve the untapped market. Notebook manufacturers and OEMs will be asked to propose new designs that can meet such demand.

The winner of the new PC design will be showcased to decision makers within mobile operators that are interested in serving the unmet needs for broadband services on PCs. The winner will be announced at the Mobile World Congress in Barcelona, Spain, next February.

Warner Music CEO reaffirms operator commitment

A harsh message was given to the audience of yesterday afternoon’s keynote session by Warner Music Group CEO Edgar Bronfman Jr. about the need for the music industry and mobile operators to give consumers what they want.

“Our two industries need to make some critical decisions if we’re going to make mobile music a success. We thought the music business would be unaffected by change – we stood still and went to war with the consumer.”

Bronfman asked for the mobile industry to take it from Warner Music that learning this lesson had been very painful. “However, I pledged this year in Barcelona that we would deliver a better music experience, and very much want mobile operators to join with us to deliver the solution.”

The company then outlined plans for its new Connected Music service, due for commercial launch in early 2008. “Our vision is to offer consumers a bundle of audio, images, ringtones, etc, around a particular music artist. Registered users would then receive pushed content as new material became available, or tickets for live events featuring the artist.”

Details of partnerships with other equipment vendors, such as handset providers, were limited. However, the service will need to compete with already established services such as those available from Apple and Nokia.

Telstra: Non-SMS data in the fast lane

Telstra claims to have broken out of the ‘SMS data trap’ with the announcement from its CEO, Sol Trujillo, that over 50 per cent of its data revenue now comes from non-SMS data.

“This is a significant breakthrough caused by a mixture of new data services,” says Trujillo. “This new revenue stream has demonstrated a near 80 per cent growth rate – twice as fast as that experienced by European mobile operators. Overall, our data revenue as a percentage of total ARPU is now 30 per cent, up over 12 per cent compared to last year.”

While painting a picture of fast technological transformation within Telstra – nationwide coverage of HSDPA at 14.4Mbps, with 40Mpbs planned for by 2009 – Trujillo cautioned that there was more to making a company successful than technology. “Any change to the business model must be based around the need to make money, and this is largely about improving the customer experience. Our ‘Single Click’ programme (where a service is accessed by a one-button press) has been vital, and we believe it has encouraged consumers to spend more on services.”

Mobile payment trials gain momentum

Mobile operators around the world are preparing to launch trials of contactless mobile payment services over the next few months. Forming part of the GSMA’s Pay-Buy-Mobile initiative, the 12 operators involved with the trials will provide consumers with handsets to securely purchase goods and services in shops, restaurants and train stations.

The Korean operator, KTF, has already set the pace by providing its executives with NFC-enabled handsets that have been used to buy items at stores in Korea, Taiwan and the US in a trial involving real transactions with the help of Mastercard.

This ambitious move comes just nine months after the GSMA launched its Pay-Buy-Mobile programme. “We’re seeing the first pioneering operators preparing for the rollout of commercial services that have the potential to become the foundation of a global, interoperable mobile payment service,” says Rob Conway, CEO of the GSMA. “This will enable transactions to be completed faster in many locations, and will make it easier for retailers to offer their buyers precisely targeted discounts and promotional offers.”

Market research conducted by Serrula on behalf of the GSMA indicates that both consumers and merchants see significant benefits from using their handsets as a method of payment. Two-thirds of the 2,500 consumers surveyed in 17 countries said they expected to be using their mobile phones to pay at point of sale within two years of such services becoming available, while 50 per cent of the retailers polled from 10 countries saw promotional opportunities from mobile payment services.

Another operator undergoing trials is Maxis in Malaysia. According to Nikolai Dobberstein, Head of Products and New Business at Maxis Communications, the Pay-Buy-Mobile trial is a significant milestone in the company’s overall strategy. “We are currently the only Malaysian operator participating, and have already deployed a number of payment services, including mobile international remittances.”

LTE gets green light

The Board of the GSMA – which includes 23 operator representatives and twelve of the world’s largest operator groups – threw its weight behind LTE (Long-Term Evolution) as the evolutionary path for the GSM family of technologies during its meeting on Sunday. The GSMA also signalled its intent to actively embrace other mobile players developing LTE technology and will start working with the NGMN (Next Generation Mobile Networks) initiative.

LTE is an all-IP next-generation mobile standard regarded as the step on from HSPA technology. LTE is currently in the 3GPP’s standards development process, with a first version slated for publication in the next few months. LTE is intended to enable data rates many times faster than the high-speed mobile broadband connectivity already offered by today’s HSPA networks.

“As demand for mobile broadband grows ever stronger, LTE offers higher speed and greater capacity once spectrum becomes available,” Telefonica O2 Europe’s CTO Dave Williams told the Show Daily. “LTE builds on the success of HSPA and ensures the GSM community will stay ahead of the demand curve.”

The GSMA Board’s approval of LTE follows the successful delivery of the first in a series of wider industry test results aimed at proving its potential. The LTE/SAE Trial Initiative (LSTI) last week said its LTE tests have met goals for physical-layer throughput to mobile users. The initiative was founded by Alcatel-Lucent, Ericsson, France Telecom/Orange, Nokia, Nokia Siemens Networks, Nortel, T-Mobile and Vodafone, and was recently expanded with China Mobile, Huawei, LG Electronics, NTT DoCoMo, Samsung, Signalion, Telecom Italia and ZTE joining as new members. The joint activities are scheduled to run for up to two years and will include radio performance tests, early interoperability tests, and customer field trials.

“Commercial deployments of this technology are expected in the 2010 timeframe, with trial systems deployed even earlier,” said Matthias Reiss, Head of LTE Radio at Nokia Siemens Networks, in an interview with the Show Daily. “LTE is becoming real. LTE/SAE fulfils performance requirements specified by 3GPP. This successful demonstration is an important milestone for ensuring LTE becomes reality in time.”

Mobile Asia Congress Heralds Broadband Revolution

The GSMA Mobile Asia Congress opens its doors today at its new home in Macau, with leading operator CEOs from throughout the Asia Pacific region set to usher in the mobile broadband revolution.

The move to The Venetian resort in Macau, driven by GSMA CEO Rob Conway and Chairman Craig Ehrlich, reflects the rapidly changing dynamics of the mobile industry in Asia, and, in particular, the importance of being closer to the influential regions of China, Korea and Japan. Asia Pacific is adding 20 million new mobile connections every month, more than four times the growth rate of any other region.

The Congress is set to highlight the opportunities and challenges associated with the introduction of high-speed mobile broadband connectivity.

This morning’s keynote session – ‘Operators for the Future’ – will discuss the issues necessary to run and continue to grow a successful mobile business in the new era of mobile and define new approaches to the mobile business. Industry leaders Wang Jianzhou (Chairman and CEO, China Mobile), Masao Nakamura (President and CEO, NTT DoCoMo) and Manoj Kohli (President and CEO, Bharti Airtel) will draw on their experience of pioneering market-changing activities as they look to help drive the operator agenda.

This afternoon’s keynote session – ‘Building a Mobile Broadband Business’ – includes representatives from all sections of the new mobile value chain, including Warner Music Group (Edgar Bronfman Jnr, Chairman and CEO), Telstra (Sol Trujillo, CEO), Softbank (Masayoshi Son, President and CEO), Ericsson (Carl-Henric Svanberg, CEO) and Yahoo! (Steve Boom, SVP Mobile). Mr Bronfman’s participation follows his presentation at a Board meeting of the GSMA last Sunday.

Further keynote speakers later this week include Dr. Li Zhengmao (Vice President, China Unicom), Alexander Izosimov (CEO, VimpelCom), Arve Johansen (Deputy CEO & Head of Asia, Telenor) and Dr. Hans Wijayasuriya (CEO, Dialog Telekom).

The exhibition floor features over 160 exhibitors – more than double last year’s total – from all sectors of the new mobile value chain, including first time showfloor appearances at the Mobile Asia Congress from China Mobile, China Unicom, NEC, LG Electronics, Orange, TDIA and Yahoo!

With over 8,000 attendees already registered, the Mobile Asia Congress is the fastest growing communications event in the region.

Omnifone Eyes Asia, Targets Milestone

Mobile music provider Omnifone has set itself the ambitious challenge of getting its service onto 100 million handsets by the middle of 2008 as it expands its presence in Asia and across the world.

The company, whose customers include Hutchison Telecommunications’ 3 unit in Hong Kong, South Africa’s Vodacom, Vodafone UK and Telenor (Norway), provides an ‘all you can eat’ music download subscription service called MusicStation. For a small weekly fee, customers are given access to over one million tracks from Universal, Sony BMG, EMI and Warner Music, as well as independent labels. The catch is that users do not own any of the tracks listened to.

“Apart from rolling out the service across the region, we’ve given ourselves the target of being on 100 million handsets by the middle of 2008,” David Loiterton, Managing Director, Asia Pacific, Omnifone, told the Show Daily. “Asia is clearly going to make up a significant portion of that number. It’s a challenging target but we believe we will meet it.

“Asia Pacific is the market everyone is following,” he added. “It’s a tier one market for mobile music and the fastest growing digital market in the world. If you’re going to be successful in mobile music you have to have a presence in the region.”

To achieve serious traction in the region, Loiterton believes Omnifone will have to overcome two hurdles. “The biggest challenge everyone working here has to deal with is localisation. It’s a fragmented and local market. What works in Europe and the US doesn’t tend to work in Asia Pacific. You have to provide music services tailored to each market.”

Loiterton also cites privacy in the region as a challenge. “Traditionally, there have been high levels of piracy in Asia. In this respect, the digital world is no different from the physical world. The music business in Asia – excluding Japan and Australia – is roughly a third of the size that it was in the 1990s and that is largely due to piracy.”

Including the four operators that have already launched commercial MusicStation services, Omnifone claims to have more than 30 partner operators around the world. “We will be announcing some deals soon,” promised Loiterton.

Yahoo! preps for mobile Internet boom

The penetration of the mobile Internet will likely overtake fixed usage within the next decade, a senior Yahoo! executive told the Show Daily.

The driving force behind this growth, claims Steve Boom, Yahoo!’s VP of Broadband Access & Bundled Services, will be the pace of innovation that is already underway within the mobile arena.

Key to this rapid uptake will be the adoption by consumers of mobile services that have proven to be successful within the fixed environment but can easily transfer to the mobile world. Boom points to the success in the enterprise space of mobile email applications such as seen with the Blackberry. “It will only take one or two services that the consumer finds essential to trigger explosive growth in the mobile Internet. The impact of the Blackberry in the corporate world is an indication of what can happen – the growth of this company has been a classic ‘hockey stick’.”

Boom claims that the mobile Internet today could be likened to the maturity of the fixed Internet around a decade ago. “What this means is that the basic access experience reminds the mobile consumer of the long-forgotten days of dial-up. However, the big difference between the PC and the mobile platform is that the handset-based Internet will evolve much more rapidly than the fixed Internet.”

Given this, Boom does not expect the evolution of the mobile Internet to take anywhere near as long as it has taken the PC to become a widely used service. “It’s very likely that in 10 years time the mobile Internet will have overtaken the fixed service.”

While Yahoo! expects the uptake of mobile Internet services to vary across regions, it believes that the basic communication needs of the consumer to find and organise information quickly will be a driving force. “These are universal needs, albeit the services providing them might be different. But there are some core needs emerging across all regions,” adds Boom.

Microsoft advocates ‘three-screen’ strategy

As the world of telecoms services becomes more complex, Microsoft is adopting an inhouse development strategy that will see all new services run on three screens – the TV, PC and mobile.

Making the case for this move is Steve Zimba, Managing Director, telecom business for Microsoft, who presented an in-depth review of the company’s progress with its Telco 2.0 programme at yesterday’s Mobile Innovation Summit.

According to Zimba, the telecoms services market is in a state of disruption as new entrants, such as Google, Facebook and YouTube, enter the arena. “These companies are riding on the back of operators’ networks and making difficult any ROI on broadband investments. We plan to reverse this situation by stepping into the telecoms services market and using our partnership methods that we have developed over many years with our PC hardware providers.”

Microsoft’s Telco 2.0 initiative calls for the company to work very closely with the telecoms operators and the developer community to create a portfolio of software and services specifically for the mobile environment. “We have to embrace telcos in the same successful manner we have adopted for our PC partners.”

One particular area of success, claims Zimba, is Microsoft’s Connection Services Sandbox. “This is a proving ground for Microsoft, telcos, ISVs and developers to work together on new services. We’ve made some mistakes, of course, but also some significant progress with establishing relationships between these communities.”

Bill Gajda, Chief Commercial Officer and Chief Marketing Officer for the GSMA, reinforced this viewpoint at the Summit – which attracted a 50 per cent increase in delegates over the 2006 Summit – by stating that the GSMA’s Mobile Innovation Programme will be expanded and benefit from better promotion to operators and the investment community.

Social Events at Mobile Asia Congress

GSMA Gala Party and Awards
Tuesday, 13 November. Time: 19.00 - 22.00
See and hear live performances from international R&B artist Craig David and Taiwanese pop senstaion Elva Hsiao! Sponsored by the MGTO and Warner Music Group, the gala party will host the first Mobile Asia Congress Awards ceremony, where the winners will be announced. The Gala Party is open to all Congress attendees, exhibition visitors, and exhibitors, but places are limited, so arrive early to avoid disappointment. Dress code: business attire.

Exhibition Networking Cocktail Receptions
Tuesday, 13 and Wednesday 14 November. Time: 18.00 - 19.00
Enjoy a drink and some canapes, courtesy of the GSMA, while you continue your tour of the Mobile Asia Congress exhibition. The exhibition networking cocktail receptions are open to all Congress attendees, exhibition visitors, and exhibitors.

Exhibition News

Visit the GSMA HSPA Pavilion

The HSPA Pavilion presents a showcase of the complete HSPA ecosystem through demonstrations and seminars, from operators to vendors, application developers to chipsets. Listen to seminar presentations and trial HSPA-enabled handsets from the device wall, pick up reports from Deutsche Bank, and use the Arthur D Little HSPA-WiMAX Cost Model. Exhibitors include KTF, Microsoft, Ericsson, Qualcomm, ip.access, Pyramid Research, Aviga, Beema, Telit, Windows Live, and Option. Visit the HSPA Pavilion at stand C02.

Exhibition Seminar Theatre
The Exhibition Seminar Theatre, located in Hall D, offers attendees the opportunity to learn from market-leading companies. A full agenda of presentations, preview screenings, and informational sessions are scheduled for attendees. Best of all, it's free to attend, so don't miss out!

Upgrade to a One-Day Pass

Not registered for the Congress conference yet? Read on to see who’s speaking during the morning keynote on Tuesday. Remember, you may upgrade your pass at any time.

Morning Keynote Session

Welcome
- Edmund Ho, CEO, Macau SAR

Presentation: GSMA Agenda for Growth
- Rob Conway, CEO, GSMA

Presentation: China View
- Wang Jianzhou, CEO, China Mobile

Presentation: India’s Mobile Generation
- Sunil Mittal, Chairman and Founder, Bharti Airtel

Presentation: Japan's Leadership -Perspectives on Where Next for the Mobile World
- Masao Nakamura, CEO, NTT DoCoMo