A harsh message was given to the audience of yesterday afternoon’s keynote session by Warner Music Group CEO Edgar Bronfman Jr. about the need for the music industry and mobile operators to give consumers what they want.
“Our two industries need to make some critical decisions if we’re going to make mobile music a success. We thought the music business would be unaffected by change – we stood still and went to war with the consumer.”
Bronfman asked for the mobile industry to take it from Warner Music that learning this lesson had been very painful. “However, I pledged this year in
The company then outlined plans for its new Connected Music service, due for commercial launch in early 2008. “Our vision is to offer consumers a bundle of audio, images, ringtones, etc, around a particular music artist. Registered users would then receive pushed content as new material became available, or tickets for live events featuring the artist.”
Details of partnerships with other equipment vendors, such as handset providers, were limited. However, the service will need to compete with already established services such as those available from Apple and Nokia.
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